Nestle- Good Food, Good Life

l  Celebrate Nestle 100 years with us

-            Nestlé’s foundation was built in 1867. Nestlé's began in Malaysia in 1912 as the Anglo Swiss Condensed Milk Company in Penang.

l  Mobile apps: easy cooking with Nestle

-          Provide a step-by-step cooking guide and pictures of ingredients with descriptions in Bahasa Malaysia, Mandarin and English, a built-in kitchen timer and a virtual shopping list that can be shared through e-mail, cheat tips from the old wives club.

l  Products

-          Junior foods

-          Milk

-          Breakfast Cereals

-          Hot cereals

-          Creamers

-          Beverages

-          Coffee

-          Culinary Products (maggie)

-          Chilled Dairy

-          Ice Cream

-          Confectionery & Chocolate

l  Wellness greeting card
    - select, design and send a greeting card to friends or family members through the Nestle's official website.

l  Current AR for Nestle

1.         Cereal boxes- Using a tag cut out from the back of the cereal box, players can interact with the main RIO bird character Blu, by using a computer with a webcam, internet connection and an online augmented reality application.

url: http://www.3ds.com/company/experiential-marketing/3dvia-nestle/

2.         Kitkat- holding the wrapper up to your webcam and visiting the www.kitkat.co.uk website a special 3D video appear featuring the group "Scouting for Girls" and a song titled "Silly Song". The band will play their hit in different 3D ‘break’ environments, including a park, a train, a bedroom and a library.

url: http://www.youtube.com/watch?v=2Z_z8wYGv5g&feature=player_embedded

3.         Lets Fans pick the next Kit Kat flavor- built an augmented reality experience and affixed it to a series of smart posters that will be set up in various cities around the world. Using the Blippar augmented reality mobile application, consumers with smart phones will be able to vote for their favorite flavor amongst a variety of others. Each day, one voter will be selected at random to win a cash prize worth roughly $150.

4.         Blippar creates daily pearls of wisdom with Nestle Shreddies-  the family favourite cereal, has teamed up with blippar, the free image-recognition app for smartphones, to make its Knitting Nanas come to life in augmented reality and offer their pearls of wisdom straight from three million cereal packs -- all through interactive 3D images.

url:http://www.youtube.com/watch?v=alSd4Cs24HM&feature=player_embedded

Suggestion of AR

1.         3D Cooking Recipe

Target: Housewife, people who love to cook

Since we have cereal box for children, kitkat for working person, why don’t we think of housewife? Nestle have a lot of culinary products, like Maggie. Put the marker on the product’s label, when scan through use smartphone or iPad, a video will be showed to provide a simple cooking guide on how to cook a delicious dish by using Nestle’s products. Besides that, it also provides some nutrition tips for them.     

2.         Collection of markers for cereal box

Target: Kids, teenagers

Collect the marker that will come out every session to complete the story. Every marker having a short story like watching a drama, we have episode 1 until 5 for example, like what suggested by Boon Tek. To avoid the problem of getting the incorrect set of markers, we can release the marker by session or by month? First month come out the part 1, second month the part 2…    

In term of commercial value, I personally think that we should hide the marker inside of the box. Because if the marker is put outside of the box, I can scan through it at the supermarket, is not necessary I must buy it. As we know that a marker costs 24k, the company will suffer losses.